Market participants in Electronic Business

Market participants in Electronic Business

Electronic business can take place between a very large number of market participants; it can be between business and consumer, private individuals, public administrations, or any other organizations such as NGOs. These various market participants can be divided into three main groups: 1) Business (B) 2) Consumer (C) 3) Administration (A) All of them can be either buyers or service providers within the market. There are nine possible combinations for electronic business relationships. B2C and B2B belong to E-commerce, while A2B and A2A belong to the E-government sector which is also a part of the electronic business.

Supply chain management and E-business

With the development of the e-commerce industry, business activities are becoming more and more complex to coordinate, so efficiency in business is crucial for the success of e-commerce. Hence, well-developed supply chain management is the key component of e-commerce, because the e-commerce industry is not focusing only on building an appropriate web site but it also focuses on suitable infrastructure, well-developed supply chain strategy, etc. By definition, supply chain management refers to the management of the flow of goods and services, and all activities connected with transforming the raw materials into final products. The goal of the business is to maximize customer value and gain a competitive advantage over others. The supply chain management in the e-commerce industry mainly focuses on manufacturing, supplying the raw materials, managing the supply and demand, distribution, etc. Effective supply chain management in e-commerce often gives an advantage for the companies to positively leverage new opportunities for maximizing their profit by satisfying and meeting the customer's expectations. With the well-developed supply chain management, the company has a chance for better success by forming the right partnership and supply network, automating the business, etc.

The enabling role of e-business technologies in supply chain organizations on the development of inter organizational collaboration, and its impact on performance is discussed in depth in an article by Nada Sanders.^[4]

To sum up, effective supply chain management in the e-commerce industry is needed for three main reasons:

• Ensuring high service levels and stock availability;
• Encouraging positive customer experience and reviews, and building a brand reputation;
• Cost efficiency^[5][6]

History

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